The 11 Principles are a compass to guide organizations in the digital age.
No old truth is ever outdated. No new truth is ever fully true. This is what makes the digital age so complex.Tweet
The questions are given by the outer layer: What idea does a company hold about Technology, Power, Performance, Purpose…? The central layer is the “old truth”, the answer that so many companies give to that question. The middle layer is even more true now – an answer that has been around before but is more relevant now, in the dynamic and complex digital age. The outer layer is the emerging new truth of the digital age.
Companies need to find their answers to these questions – if they want to master the digital age.