If Culture is the key to Digitalization, what examples are out there to learn from? I have selected 5 companies for the sake of their diverse backgrounds and business models, their undoubted success and the fact that culture appears to be the centerpiece of their success.
Xiamoi (“little Rice”) is the world’s 4th largest telecom manufacturer, although it was founded only in 2010. Besides Uber, it is the world most valued privately held company. Xiaomi is not a Chinese clone of Apple. It differs fundamentally:
- It is more software than a hardware company. Xiaomi’s roots are in providing a version of the operating systems for google’s Android phones which surpassed the performance of google’s original version
- It targets the Mid-market target in the emerging markets, the biggest market in the world, while still providing phones with aspiring designs, complete functions, and especially very high reliability
- The prime sales channel is eCommerce, with a large chunk through their own run web store: Xamoi’s website is the 3rd largest commerce site in China. The only secondary importance of traditional brick and mortar stores is an essential element of Xamoi’s ability to scale fast and globalize